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About Trouble

Planning a good trip used to mean twenty browser tabs, a spreadsheet, a group chat full of maybes and a map covered in pins. Trouble started with a simple question: what if the boring 90% of that work just… happened?

Trouble builds complete, realistic trips — the route between areas, how many nights each deserves, what to do morning, noon and evening, where to eat, how long the travel legs actually take. Not a list of attractions: an actual plan you could follow tomorrow.

Just as important, the plan is never locked in. Every trip stays fully editable — swap one activity or regenerate a whole day — and the AI keeps the logistics consistent while you make it yours.

And because trips are rarely solo projects, any trip can be shared as a single link that opens in a browser, so everyone travelling with you sees the same plan without installing anything.

Less planning. More trip. That's the whole idea.

The idea behind Trouble

Trouble is the idea of Lilach Shmuel and Liat Shmuel Cohen, who set out to make planning a great trip feel effortless.